Our Associations With Fitness
You can thank marketers and supplement companies for lying to you for years and creating false associations...
How do you get in the best shape of your life?
Go inward.
If we wish to change our external world, we have to change our internal world.
We constantly try and use the external to change the external but that’s not how it works.
75 Hard, Kinobody, Carnivore, Keto, and so on…all of these fall into the category of the external.
It’s not to say that these things are useless, they all can be very useful, but they only lead to temporary change if we don’t focus first on fixing the internal.
Our own story that we’re telling ourselves, the conversation going on in our head, the way we view ourselves…THAT is the internal world.
So how do we change it?
Well, let’s start here…
Most people view the gym as some sort of 90-day sprint or challenge for them, a lot of this is due to the stupidity created by the fitness industry to sell more products. I’m a marketer, I know what sells, and unfortunately telling someone the truth oftentimes doesn’t sell a product all that well.
90-day fat loss challenge = Sales
You need to commit to this for life = Not so many sales
The truth is, people’s association with fitness is completely fucked up. They view it as lifting heavy stuff and grunting and sweating, but these are just by-products of the activity we’re acting out.
When you view the activity differently, you start to actually like the by-products a whole lot more.
The fundamental switch you have to develop in your mind is that working out is a form of gratitude and self-love.
I’m going to say that again…
Working out is a form of gratitude and self-love.
Here’s just the harsh truth, the reason people can’t stay committed to the gym, is because they don’t feel they’re worthy of that gratitude and self-love.
They don’t respect themselves enough to commit, and they don’t think they deserve any form of that self-love or gratitude.
Internally, that’s what going on, there’s no running away from this.